By Judith Rasband, AICI CIM
Snoop shopping in our local malls, you can find classic clothes and sporty clothes, trendy clothes and snazzy clothes, leather jackets and sweat knit hoodies, tailored styles and cutesy styles. We’ve got a lot to choose from, yet few are choosing.
Fashion books and experts continually advise us to discover, develop and stick to a personal style. They point out that the most memorable, secure and successful people can be identified by a consistent style of dress and grooming. This is generally true. And next thing you know, they’re telling you what the latest “must have” is.
So how does one go about figuring out their own personal style? Personal style is usually defined as the way we take an existing fashion or fad and make it uniquely personal. It’s not just the clothes that count, it’s the way you wear them—your way.

Personal style is an acquired quality that develops from within. As we observe, imitate, and learn from the styles of others, we edit those observations and ideas to fit our personal needs. We, in essence, become a visual composite of many people and many styles, ultimately projecting a unique image of ourselves.
Discovering your personal style comes right down to the nitty-gritty of deciding what specific characteristics of dress and design you are most comfortable wearing most of the time–and feel you could wear for the rest of your life. Personal style implies a consistency in the selection of lines, shapes, colors, patterns and textures.
The specific degrees of each of these details of dress communicate your personality traits and reflect your values, attitudes, interests and lifestyle as they project to self and others an image of the person within. This is personal style.
Personal style may reflect a woman as daringly dramatic, daintily demure or a delightful blend in between; as super sportive, radiantly romantic or a surprising and complementary combination of both; as a traditionally classic conservative, a trendsetting free spirit, or a marvelous mix in between.

And again, if you think this applies to women only, think again. A man’s personal style may project him as being macho or mellow, traditional or trendy, shabby or sharp.
For some, the discovery and decisions about dress come almost intuitively. They seem to have an inherent sense of what feels and looks “right” for them. For others, it takes conscious effort to become more aware, to study and to experiment.
Personal style is not something you are born with, can borrow or buy. Regardless of how you acquire yours, it takes years of living, learning and experience to develop a style of your own.
And in the final analysis, I must admit that personal style is often more easily felt than explained.
Copyright Judith Rasband and Conselle L.C. 2009
Judith Rasband is the Image Expert and would love to help you discover your own personal style! Visit www.conselle.com or call 801-224-1207 to learn more.
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