BLACK FRIDAY – What’s Your Strategy?
November 26, 2013 by The Image Expert
By Judith Rasband, AICI CIM and Dani Slaugh, Conselle Affiliate
Are you a Black Friday shopper? Do you already have your list of stores to hit? As you may know, the Black Friday ads start coming out 2 weeks before Thanksgiving. If you haven’t made your list yet, there is still time. Since it looks like there will be no Talking Elmo or Cabbage Patch Doll to fight over, Black Friday shopping may be relatively tame this year. You may have time to pick up a few of those clothing items on your list as well. A little advice:
- Shop with a plan. Core pieces first, matched or coordinated, worn together or as separates, working with add-on items updated a piece at a time. Use Conselle’s Cluster Plansheets to guide your shopping options and inspire your wardrobe styling. Rely on that periodic wardrobe evaluation. Discard what doesn’t work and make a list of what you need.
- Shop with a purpose. So many people discover a clothing need too late, then dash in and grab something, anything that’ll work for right now. Over the long term, it amounts to closet clutter and makes you feel guilty. Make it a habit to anticipate your clothing needs according to your calendar. A periodic “impulse buy” makes sense when you take time to think it through. Do you have something the item will go with? Do you have someplace to really wear it? Do you have some money available to cover the cost of this piece and the quality replacement you’ll soon have to purchase? When you know what’s in your closet, love plus logic can make that impulse buy the perfect purchase you smile about for years to come.
- Shop with a dollar-amount in mind. You’re looking for the best quality at the price you can afford. Shop the quality stores and catalogs with clothing priced in harmony with your ability to pay. Then pick the best piece on the rack. Scout the higher priced, higher quality stores for sale items generally displayed toward the back of the store. Or, like me and many others, plan to shop the outlets as well. Sales will continue throughout January. As you anticipate the New Year, start thinking about your coming clothing needs and planning your budget allowances for 2014. It works!
If you’d like the whole discussion of Smart Shopping strategies, order Conselle’s wardrobe strategy book #12 Smart Shopping: Even on a Shoestring at $27.97. Order through Conselle’s Store or call 801-224-1207.