Recently I received another Spring fashion update put out by an image consultant which included photos of some of the outfits put together for a variety of clients. I was surprised — and disappointed. The clothes were classic, but the outfits were so plain and boring–solid color shirt and pants, solid color cardigan sweater and skirt, but that was it. There was no creativity, no finesse or pizzazz, nothing finished about the outfits. Anyone could have put these outfits together — no need to pay a professional for these ultra basic looks.
As image professionals, we need to offer something a bit out of the ordinary — something perfect for the client but something the client wouldn’t likely think of. When we hear the client say, “Oh-h-h, I’d never have thought of that,” we know we just earned our money.
Classics don’t need to look so conservative that they become boring. Include a perfect pattern in some of the outfits. Layer lightweight fabrics in an unusual way. Finish the outfits with unique or updated accessories, always with one dominant focal point in the outfit — remember Conselle’s Fashion Rule of ONE. Make sure your work delivers something out of the ordinary, an investment in perfect harmony with your client.