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Posts Tagged ‘become an image consultant’

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Body image is our psychological experience of embodiment, providing us with a tangible shape or form for our intangible perception of our body.  Got that?  Body image is where it all begins as an infant, something we develop, order, and re-order throughout our lifespan.  What we think of our body may range between delight, disregard, and disgust and it profoundly influences our quality of life.
Negative Body Image, A Global Issue
Powerful attention to the body and the idea of having a perfect body is transmitted through the media and in everyday conversation with family and friends-parents and peers.  For women, the focus is on the pursuit of beauty through cosmetics, clothing, hair styling, nail enhancement, and dieting as well as cosmetic surgery.
Body image assessments reveal that a negative body image is experienced by virtually all women and girls, with men and boys also afflicted.  Dissatisfaction with the body is a major contributor to a negative body image and low levels of self esteem-of how we feel about ourselves as a whole.  Depression, anxiety, and eating disorders often follow.
Instilled in every society, negative body image is now a global issue of concern.  Pressure is on sub-cultural groups of individuals that idealize the perfect body.  This includes fitness buffs, gymnasts, athletes, dancers, models, and movie stars.  They do register higher rates of body dissatisfaction and eating disorders.  They, in turn, influence us so that satisfaction or dissatisfaction with our appearance will be a result of the degree to which we do or do not meet the socio-cultural ideal set up according to worldly standards.
The socio-cultural ideal woman is tall and thin, with moderately large breasts and long legs, large eyes, clear skin. If she’s light skinned, she wants to be darker.  If she’s dark skinned she wants to be lighter. The socio-cultural ideal man is tall and muscular, with broad shoulders and narrow waist, thick hair, scruffy beard, and also tan, if light skinned.  It is virtually impossible for women and men to achieve these ideals by healthy means.  Nonetheless, they are accepted and adopted as the reference by which to judge ourselves-invariably resulting in body dissatisfaction and a negative body image.
Tools To Facilitate A Positive Body Image
Changing our perception of the body often leads to a changed body image.  Clothing is a tool for us to use, an agent of change-both body changing and mind changing.  Specifically, changing the shape of our clothing can change our body image boundaries-easily improving our body silhouette.  Layering clothing works wonders to camouflage a body area or balance our body.  In turn, we may perceive and accept ourselves in a more positive manner.
Better yet, dress can effectively prevent body image problems from developing-effectively fostering feelings of acceptance through the ability to regularly recognize, select, and coordinate clothes that flatter the body.  The achievement of a more realistic body image allows for the positive application of visual design in dress (or vice versa), therefore enhancing our self-presentation as well as our everyday interactions and relationships with others.  This is image management and expressive image therapy in action, something we can do for ourselves.

It is truly more important to be healthy and whole than to try to match some unhealthy worldly standard.  My father used to say, “I’m pretty good for the shape I’m in.”  That’s a good attitude.  I remind us to appreciate our body and all it does for us.  It’s the vehicle that gets us where we want to go-even if the pace is slow at times.  Knowing your body type directs you to flattering clothing styles and coordination.  To learn more, get yourself to my Style for Life Retreat.  Be careful in all you do and make mindful dressing part of your everyday life.

Visit our website www.conselle.com or contact us at Conselle,
801-224-1207 or judith@conselle.com
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By Judith Rasband, AICI CIM and Dani Slaugh, Conselle AffiliateScreen Shot 2015-11-06 at 2.22.40 PM

When you hear the word investment, what comes to mind?  Land, a house, the stock market? Investment is defined as the action or process of investing money for profit or material result. In other words, we purchase something with the expectation that it will eventually generate income for us. Having said this, would you consider your clothing an investment? Think of someone whose appearance or image you admire. What investments have they made to get to where they are? Do you think they were just born that way? Good looks, great style, comfortable income? Think again.
People with a successful image use their clothing as a resource, a tool they can control and use to help them achieve their goals and objectives. Sound familiar? People with a successful image invest in clothing to achieve their goals, which could mean financial goals as well as more personal goals such as genuine self-worth.  Your wardrobe is an investment and should be cared for as you care for a property or portfolio from which you generate a material result. It is, after all, made from material…(pun intended.)

Here are 5 ways to protect your investments, your wardrobe investments, so that they can provide big returns for you. 

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1. Snag repair tool – consider this one from Miles Kimball.  Instead of discarding your favorite rayon blouse or sweater because of a snag, use a snag repair tool by gently pulling the snag to the back of the fabric and realign the fibers.
Find the snag repair tool Here.

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2. Fabric shaver – quickly removes unsightly fuzz balls and pilling from knit garments and other clothing $7.99  from the Container Store.  Get the fabric shaver Here. 

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3. Sewing kit – we like this sewing kit from Stansport because it has many different colors of thread to easily match the garment, ($2.99.) This is the time to finally sew the button back on that shirt!  Remember, your clothes can’t work for you if you don’t work for them.  Take the five minutes and sew that button during your favorite TV show. Find the sewing kit Here.

4.  Leather and Suede Protector – creates a resistant barrier that protects against water, stains and dirt. If you have not  used this, you know how quickly suede gets damaged by dirt, water, etc.  Spray on this protector as soon as you buy those blue suede shoes to keep them looking fabulous for years.  The cost is around $7 from most drug stores.

Screen Shot 2015-11-06 at 2.47.33 PM5.  Baking soda – How to remove yellow pit stains from white shirts?  White shirts can be classic pieces that will stand the test of time, but how to keep them looking timeless?  Mix four tablespoons of baking soda with one quarter cup water. Scrub the paste into the armpits with an old toothbrush or fingernail brush.  Let sit for an hour. Wash and dry-not with high heat.

It’s time to get ready for the holidays!  Spending a few dollars and a little time on closet care this Fall will save you time and frustration each time you get ready for your holiday gatherings. Take care of your wardrobe and it will take care of you. Don’t take care of it and your closet will feel cluttered with pieces that you can’t wear – limiting your ability to dress the part on any given day.  Be ready for the holidays and start 2016 off on the right foot by utilizing your most undervalued and yet most profitable investment …. your wardrobe.

Looking for more information on clothing care and wardrobing?  Order Closet Organization and Clothing Care, Wardrobe Strategy #11 .  Visit our website www.conselle.com  or contact us at Conselle, 801-224-1207 or judith@conselle.com.

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By Dani Slaugh, Conselle Affiliate

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Learn the language necessary to communicate with clarity, accuracy, and sensitivity to consumers, clients, colleagues, and professionals beyond our fashion field.

Parlez vous the language of clothes?  When I was at the university, studying business, one of my professors said something I’ll never forget.  “A precise vocabulary, using the rights words in the right situations, will sky rocket your career.”   This couldn’t be more true than in the field of image consulting.  In order to help our clients understand the vision for their future transformation, we must use accurate descriptions of where they are now and where they are going.  Does your arsenal of image terminology include the names of colors that instantly evoke a sensory response?  Can you help someone visualize and even smell the the color being described? How about your knowledge of fabric and texture?  Do your words allow others to feel the fabric without actually touching it because your description is so accurate?  How well are you able to describe the lines, shapes, and patterns in a design that would be terrific for your client?

The truth is, people hire us because they would like to see a change in themselves.  But change is hard, it’s so easy to fall back into bad habits.  After we sell them on the initial service, we still work to convince them that this new change is going to be wonderful and that they’re in good hands.  In so doing,  our people gain the confidence to practice what we’ve taught them after we leave and actually make the transformation they have been seeking.  A precise vocabulary leads to precise image consulting and very happy clients.

For MORE INFORMATION on how you can become a certified image consultant, click HERE.

A great education never goes out of style.

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By Dani Slaugh, Conselle Affiliate

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Practice consulting with volunteer clients who are extremely different from you.

One of the challenges that image consultants face is knowing how to dress other people according to their personal coloring, figure variation, personal style and lifestyle.  Dressing yourself MAY COME NATURAL TO YOU, but teaching others what works for them, and not necessarily you, is not so easy.  Once you’ve done your homework…because you have taken the advice in tip number 2 and have mastered Wardrobe Strategies…it’s time to implement what you’ve learned.  The best way to do this is by asking a few people if you could “practice” on them.  Because you don’t charge them a fee, you’ll likely have no shortage of volunteers, that’s why we call these no fee clients “volunteer clients”.

Choose people who are both in your target market and different from you in terms of personal coloring, figure variation, personal style and/or lifestyle.  I have dark blonde hair, blue eyes, light skin, average height and build, and my personal style has a wide range.  My volunteer clients were so different from me!  One had black hair, very light skin, with hazel green eyes, a taller/larger build, with a very classic style.  My other volunteer client had dark brown hair, eyes, and skin, petite build, with a sporty/romantic personal style.  Boy did I learn from these two!  They were as different as night and day and expanded my understanding and appreciation for other women.   For example, I learned how to enhance the personal coloring of someone who is not blonde.    I learned about the fitting challenges that exist for so many people who are either taller than average or petite.  And personal style takes on a whole new light when considering such different personalities and backgrounds.  What a way to put my education to the test!  And what a great way to be prepared for the variety of clients I was soon to work with.

Practicing your skills on people who are vastly different from you is a wonderful way to help your clients look fabulous, which in turn, makes you a fabulous image consultant.  I couldn’t have done it without Conselle’s courses, however.  For MORE INFORMATION on how you can become a certified image consultant, click HERE.

A great education never goes out of style.

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By Dani Slaugh, Conselle Affiliate

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Before you can hope to build serious momentum in your business, become the master of the product you are selling.  Remember the book, The Little Engine That Could?   The poor little train full of dolls, toys, and good things for the boys and girls on the other side of mountain is stranded.  The big engines refuse to help.  The “Little Engine That Could”, who had never even been over the mountain, comes to the rescue. With a positive “I think I can” mantra and some hard work, that little engine eventually gains the momentum to pull the stranded train up and over the mountain, bringing good things to the kids on the other side.

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Mastering the image consulting industry is a huge challenge!  It requires positive thinking, hard work, and a knowledge of psychological, social, physical and artistic aspects of image.  That’s a big load to carry my little engines!  Picture your clients, the wonderful people on the other side of mountain waiting for you to deliver them life transforming treasures.  Oh how they want those treasures!  To gain enough momentum to actually get to them, you need to master the material. Otherwise, you are not only disappointing your clients, but yourself and your own reputation…and potentially marring the image consulting profession in general.  So if you really want to know your business, you best do your homework.  AICI, Association of Image Consultants International, offers a list of reference materials as suggested reading for the certification exam.  There are a number of references listed there.  If you only read one book, read the book that will help you pass the exam, Wardrobe Strategies for Women by Judith Rasband.  This book is not only listed 4 times by AICI, but the author also contributed to the AICI Key Terms of the image industry which are on the AICI exam.  Wardrobe Strategies is the one comprehensive book that includes everything you need to know to pass the exam.  Master this one book and you will gain the momentum to have a fabulous and fulfilling career as an image consultant.  Or you may choose to learn directly from the author herself at the Conselle Institute of Image Consulting and be able to say “I knew I could!”

Get the Wardrobe Strategies book HERE.

LEARN ABOUT CONSELLE’S INSTITUTE OF IMAGE MANAGEMENT HERE.

Find the list of Recommended References for the AICI exam under Appendix A here:  http://c.ymcdn.com/sites/www.aici.org/resource/resmgr/AICI_Candidate_Handbook.pdf

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By Judith Rasband, AICI CIM and Dani Slaugh, Conselle Affiliate

The stores are filled with pale colors this Spring.  Some are wonderful when they repeat and therefore emphasize your personal coloring.  Others are so pale they can’t repeat or contrast with your personal coloring.  They reflect a lot of light and appear to wash you out.  How can you know which colors will bring you to life?   The answer is in your personal coloring.

 

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By Judith Rasband, AICI CIM and Dani Slaugh, Conselle Affiliate

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Yes, it’s November.  Which means summer is officially gone and for most of us, so is that healthy sun-kissed complexion.   Before choosing a bronzer that leaves you looking unnatural, try an affordable blush.  Blush adds warm color to the cheeks and imparts a healthy glow to your whole face. It draws attention up to your eyes, emphasizes eye color, and creates illusions about facial contours. Here’s what to look for and how it’s done:

  • Choose the color to coordinate with skin, lip color and clothing color.  Select muted tones, never bright.  Blush doesn’t need to expensive.  Drug store brands are an excellent choice.
  • Using a soft brush, apply blush in an upward and outward direction over your cheek bone.  This is where many get into trouble.  Before applying blush, touch your cheekbone with your fingers.  This is where the blush should be applied.  Many apply blush too low or too close to the nose, which doesn’t bring attention to those dazzling eyes.
  • Blend smoothly with the brush or a dry sponge.  Avoid circles or streaks of blush.  We’re not going for the melodrama’s damsel in distress look here.

There’s no need to look as pale as it is outside.  Bring on the winter!  You’ll be ready with just a bit of blush.

To learn more about practical make-up ideas, try out Conselle’s Make Up, Make Down, and Make Over clinic.

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